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Use attractive visuals so that your email stands out in the customer’s inbox.There are a few different ways you can go about creating a reactivation email campaign, but here are a few tips to get you started: This type of email can be automated to send out after a specific time period has passed since the customer’s last interaction with your company. The reactivation email is an email marketing automation workflow that can be used to encourage customers who have lapsed in their subscription or haven’t interacted with your company in a while to re-engage. This type of email is designed to recover lost sales and encourage the customer to finish their purchase.Ībandoned cart emails should be sent quickly after the customer abandons their cart, and they should include a strong call-to-action, images of the items that were left in the cart, and a link back to the online store. Make sure the email is mobile-friendly, as more and more people are reading email on their phones.Īn abandoned cart email is sent to a customer who has added items to their online shopping cart but didn’t complete the purchase.Include a CTA, preferably to a landing page where the customer can learn more about your product or service.The email should be personal and welcoming, without sounding like a robot wrote it.
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There are a few things you should keep in mind when creating your Welcome email: It’s also a good opportunity to build a relationship with the customer and encourage them to buy from you. Welcome emails are opened up 10 times more often than most other emails. When a customer signs up for your email list, the welcome email is one of the first things they’ll receive. Here are 12 examples of email marketing automation workflows that will help take your business to the next level.īrowse Our Free Email Template Library 1. However, automation is more than just sending out pre-written emails at scheduled intervals in the right hands, it can drive sales and build relationships with customers and turn your business from a stress-creating money eater to a wealth generator. Email marketing automation can be a catalyst for any business when using the right campaigns and messages.
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